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02 · Natural skincare e-commerce · Egypt

Serenoil: one brand, run from order to doorstep

My own skincare brand, where the storefront, customer questions, payments, and shipping run automatically.

Serenoil storefront home page
Website on mobile

Overview

Industry
Natural skincare e-commerce
Country
Egypt

Problem

One founder, a full-time job, and a brand to run. Every order, question, and shipment had to happen without him touching it. Serenoil is my own cold-pressed jojoba oil brand, and it doubles as the live test bed for the systems I build for clients.

What I built

  • Storefront. A fast site on Cloudflare with products, checkout, and order records in Supabase.
  • AI sales assistant on WhatsApp. It locks to the customer’s language on the first message (Egyptian Arabic, English, or Franco), answers product, ingredient, shipping, and policy questions only from the knowledge base, and reads live names and prices from the store.
  • Payment from the chat. After the customer confirms the order summary, the assistant creates a Paymob checkout and sends a secure payment link.
  • Order-to-shipping automation. Paid orders flow into one order ledger and on to Bosta for shipping, all orchestrated in n8n.
  • A knowledge base that stays fresh. New documents dropped into Google Drive are detected, split, and added to Pinecone automatically.
  • Owner dashboard and customer records. WhatsApp and website orders land in the same place, so the owner sees every sale and every customer together.

Result

Orders, questions, and shipments run without the founder touching them, and every sale from WhatsApp or the website ends up in one ledger.

Stack

  • n8n
  • WhatsApp Cloud API
  • OpenRouter
  • Pinecone
  • OpenAI Embeddings
  • Paymob
  • Bosta
  • Supabase
  • Google Sheets
  • Google Drive
  • Cloudflare

Screens

  1. Serenoil storefront home page
    01 / 03 Serenoil storefront home page
  2. Serenoil storefront on a phone
    02 / 03 Serenoil storefront on a phone
  3. n8n canvas of the Serenoil sales and order agent
    03 / 03 n8n canvas of the Serenoil sales and order agent
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